01 Commerce operator × software builder
I build the machine
behind the sale.
Strategy, storefront, acquisition, backend and delivery operations—connected as one measurable system.
Signal / 01Verified operating results
Point of view / 02How I work
Most people optimize a page.
I connect the whole loop.
A campaign is only useful when the storefront converts, the order reaches the backend, the customer confirms and the parcel gets delivered. My advantage is seeing—and building—the complete system.
Selected work / 04Portfolio
Built for the real world.
Customer experience, operating systems, growth and a documented product case study.
CASE 01 · PRODUCT + ENGINEERING
A commerce system, not a collection of pages
Designed and built a responsive multi-market storefront with localized pricing, product storytelling, express checkout and a connected order backend.
Traffic→Storefront→Order API→COD Ops
CASE 02 · OPERATIONS
From lead to delivered order
Managed the operational loop across GCC markets: confirmation, delivery tracking, returns and performance feedback.
- 15,091
- shipped
- 8,425
- delivered
- 56%
- delivery rate
CASE 03 · GROWTH
Performance with budget responsibility
Planned, launched and optimized paid campaigns, translating creative signals into commercial decisions.
- $150K+
- managed spend
- 113
- campaigns
- 21M+
- impressions
CASE 04 · PRODUCT + UGC + COD
From a short video to a delivered order
An evidence-led case study of Finishing Touch: three real UGC creatives, 16K product leads, a 68% confirmation rate and approximately 6.7K deliveries. The full story includes the returns and attribution limits too.
Read the full case study↗
BUILD PRINCIPLE
Mobile is the product.
The experience is designed for the device customers actually use: fast media, touch-sized actions, stable layouts and a checkout that asks only for what delivery requires.
Evidence / 04Proof
No invented trophies.
Recognition, credentials and operating results. Open each piece of evidence.
Path / 05Journey
Commerce, code and cultures.
A non-linear path that became one useful operating perspective.
Independent e-commerce practice
Morocco / GCC · Store systems, acquisition, sourcing, customer communication and COD logistics.
IT support internship · Provincial Directorate of Agriculture, Meknès
Supported staff with hardware, software and workplace issues during a one-month internship.
Zhejiang University
Chinese language and culture program in Hangzhou, China.
Build
Responsive UI · Storefront architecture · Checkout flows · APIs · Admin systems · Deployment
Grow
Paid acquisition · CRO · Product research · Sourcing · COD operations · KPI analysis
Languages
Arabic — Native · French — C1 · English — C1 · German — B2 · Chinese — Basic
Next / 06Contact
For teams that value ownership
Give me a hard problem.
I’ll build the path through it.
Open to e-commerce, digital operations, software and Ausbildung opportunities across the DACH region.